“In a place where low riders once drove and the neighborhood fights to keep its identity, a new movement arises and prepares to show the world that there is another side to Los Angeles, just East of the River.”
VIVA MESCAL VIDEO REEL 2020 - PRESS PLAY
Viva Mescal IS A MEXICAN AMERICAN RAPPER FROM EAST LOS ANGELES, CA. HIS STYLE OF HIP-HOP IS A BLEND OF BOOM BAP & UNDERGROUND SOUL WITH AN INFLUENCE OF MODERN CHICANO CULTURE. HIS CLEVER WORD PLAY AND HEARTFELT JAMS LIKE ‘MI VIDA NUEVA’ TOUCH LISTENERS WHO SHARE MESCAL’S CULTURAL BACKGROUND AND VISION FOR A NEW STANDARD IN LATINO HIP-HOP.
FROM HUMBLE BEGINNINGS, HE GOT HIS FIRST START PERFORMING AT LOCAL OPEN MICS IN 2011, RELEASING NUMEROUS MIXTAPES AND JUMPING AT ANY OPPORTUNITY TO SHOW OFF HIS SKILLS LIVE. IN 2017 HE GOT HIS FIRST BREAK WHEN HE AND HIS EOTR COLLECTIVE WERE HAND PICKED TO PERORM AT THE PAID DUES FESTIVAL IN LOS ANGELES CURATED BY LA HIP-HOP LEGEND MURS. SINCE THEN HE’S SHARED STAGES WITH CLASSIC HIP-HOP NAMES SUCH AS MOBB DEEP, CROOKED I & THE PSYCHO REALM PLUS MODERN ACTS SUCH AS SNOW THE PRODUCT & VILLAIN PARK.
NOW ENTERING HIS 10TH YEAR AS A PERFORMING ARTIST MESCAL IS REWORKING HIS LIVE SHOW TO INCLUDE AN 8-PIECE ALL STAR BAND FEATURING SOME OF THE BEST NEW MUSICIANS OUT OF THE L.A. EASTSIDE.
MESCAL’S FIRST EFFORT WITH THIS NEW SOUND WAS WELCOMED BY 350+ FANS AT HIS SELL OUT SHOW AT THE PARAMOUNT ON 01/15/2020. THE FUTURE LOOKS BRIGHT FOR THE SEASONED MC WHO IS WIDELY CONSIDERED THE BEST TICKET FOR HIP-HOP OUT OF EAST LOS ANGELES.
“With his Spanglish bars mixed with an old-school flow, the track carries a vibe of Chicano rap that is a rarity to hear at the moment. ”
CAREER HIGHLIGHTS
JANUARY 15, 2020 - @ The Paramount in Los ANgeles - 350 Capacity Show - SOLD OUT -
March 16, 2018 - @ The Roxy opening for Murs - 500 Capacity Show - SOLD OUT -
